SOCIAL MEDIA MARKETING

WHAT IS MARKETING?

Social media marketing is a multifaced process that encompasses all the activities a company undertakes to promote and sell its product or services.It is about finding out what customers need and want,then making sure they know about the products or services that can meet those needs.

WHAT IS SOCIAL MEDIA MARKETING?

The use of social media marketing platforms to promote a product,service or brand and to connect with customers to build a brand and increase sales .Although the terms e-maketing and digital marketing are still dominant in academia but social marketing is becoming more popular for researchers.

Using social media marketing firms can allow customers and internet users to post generated content(eg,online comments, product reviews etc).

WHAT IS SOCIAL MEDIA TREND?

Social media trends represent what’s popular on different social media channels at a certain point in time. Social media trends refer to the constantly changing behaviour and topics that are popular on social media. As trends are constantly changing and evoloving it’s important to stay up to date with what’s popular so you can create content at that time.

WHAT ARE SOCIAL MEDIA STRATEGIES?

CONTENT STRATEGIES

1. Content creation- Share valuable, relevant content to attract and engage audiences.
2. Content calendars- Plan and schedule content in advance.
3. Storytelling – Use narratives to connect with audiences.

INFLUENCER STRATEGIES

1. Influencer partnership- Collaborate with influencers to reach new audiences.
2. Generated content- Encourage customers to share their experiences.

BENEFITS OF A SOCIAL MEDIA STRATEGY

• Customer relationships- Building stronger connections with customers.
• Cost-effective marketing – Social media can be a budget friendly way to reach your target audience.

PILLARS

1. Strategy
2. Planning
3. Engagement
4. Analytics
5. Advertising

EXPLAIN ABOUT SOME SOCIAL MEDIA PLATFORMS?

Social networking websites allows individuals,businesses and other organizations to interact with one another and build relationships and communities online .When companies join these channels consumers can interact with them directly.

Microblogging platforms, such as Twitter, Threads emphasize short-form content and rapid information sharing. Media sharing networks, including Instagram, YouTube, and Snapchat, allow users to share images, videos, and live streams. Live streaming platforms, such as Facebook Live, and YouTube Live, enable real-time audience interaction.

Other popular platforms that are sometimes referred to as social media services include YouTube, , Telegram, WhatsApp,Snapchat for instance of collaborative content creation.